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Career Companion

A mobile app that gives career-changers the community they wish they'd had — informed, diverse, and one tap away.

Client
Team UX Project
Role
UX Researcher & Interaction Designer
Year
2022
Duration
3 weeks
CC

Context

Career changers are flooded with generic job boards and isolated advice, but starved of the one thing they actually ask for: people who've been where they are. Over three weeks, our team set out to design a tool that would lower the emotional and informational barriers to pursuing a new career.

The problem

How might we give career-minded individuals access to a diverse, informed community so they feel secure, informed, and empowered to make career choices?

Approach

01

Recruited a real cross-section

Ran a screener survey to assemble 13 interviewees spanning career changers, working professionals, college students, and people still searching for an ideal path — so the insights wouldn't skew to one moment in a career.

02

Listened for the throughline

User interviews surfaced the same quiet wish across every cohort: people wanted to hear from someone who had been just as confused, and then figured it out. Community support — not more content — was the recurring ask.

03

Mapped the market gap

Compared three direct and three indirect competitors (LinkedIn, ADPList, Reddit, MeetUp, and others) in a feature inventory. Most platforms offered resources; very few offered specialized community support. That gap became our wedge.

04

Designed in studio, tested early

Ran two design studio sessions to converge on a single user flow, then animated low-fi sketches in Marvel for an early round of usability tests before investing in the Figma prototype.

The solution

A mobile app that uses an onboarding quiz to drop users into the right career communities — with mentors, events, and Q&A surfaced in one feed.

01

Onboarding that routes, not interrogates

A short quiz captures interests and goals, then places users into specific communities (e.g. Women in Tech) so the first screen after sign-up already feels relevant — not empty.

02

A home feed built from your communities

The homepage stitches together posts, events, and resources from each community a user joins, so exploration and accountability live in the same surface instead of fragmenting across tools.

03

Mentors made obvious

Mentors are visually distinguished inside community member lists, with a direct path to message or request a 1:1 — closing the gap between 'I should talk to someone' and actually doing it.

04

A calm, inclusive visual system

A muted palette (blue for security, yellow for optimism, orange for encouragement), a readable sans-serif, and simple humanoid illustrations with varied skin tones keep an information-dense product feeling welcoming.

Outcomes

80%

Of usability test users said the app would solve their career struggles

13

User interviews across changers, professionals, students, and seekers

4

Prioritized prototype changes shipped from usability findings

Process visuals

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Affinity map from user interview synthesis
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Pragmatic Pat — primary user persona
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Competitive feature inventory
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Design studio sketches
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Style guide & branding system
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Final Figma prototype walkthrough

Reflection

Three weeks taught me that research is the loudest voice in the room when a team disagrees. Our first design studio stalled because we each had a different favorite idea; coming back to the interview quotes the next day made the right call obvious. I also learned to test the cheapest artifact possible — animating sketches in Marvel caught navigation problems we would have wasted days building in Figma.